online marketing Northumbria University International Community: Motion - New logo: New ID cards

Tuesday, November 15, 2011

Motion - New logo: New ID cards


Motion - New logo: New ID cards
This Union notes:
1.       That the smartcards distributed to incoming students joining Northumbria University in September 2011 carry the previous logo of Northumbria Students’ Union.
2.       That the brand that is “Northumbria Students’ Union” is recognisable to students by the “official” Students’ Union logo.
3.       That the logo for Northumbria Students’ Union was updated in September 2010, alongside the rebranding of the Students’ Union and the transformation into the State of the Art building.

This Union believes:
1.       That the University smartcard is used as recognisable Student of Northumbria status, by both students and the wider community.
2.       That it is important for students of Northumbria University to feel part of the Students’ Union and know that it exists for them.
3.       That it is important for brand consistency and representation that all items carrying the Students’ Union brand be up to date.
4.       That the SU staff and sabbatical ID cards should carry the Students’ Union logo to affirm that they, too, are part of Northumbria Students’ Union.

This Union resolves:
1.       To mandate the President to request that IT Services changes the student ID card template to include the new (current) logo of Northumbria Students’ Union.
2.       To mandate the President to request that IT services changes the template so that smartcards issued to SU staff and sabbatical officers carry the logo of the Students’ Union.

Proposed by: Lauren Teague - Design School Representative
Seconded by: Matthew Dinnery - Disabled Students’ Representative

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